MEN'S TOGS CATALOG
In men's clothes for Spring and Summer 1910 the pendulum of fashion swings toward conservatism, although neat novelties to suit young society, business and college men will not be retired.
Conservative dressers will wear a sack coat about 31 inches long for the form of average height, and which will follow natural form lines. Sleeves will be cut full, with a full sleeve head.
Lapels will be less broad than a year ago and have less length of roll, yet the fold will be long and narrow to balance with a fuller back, an exaggerated chest and a modified shoulder width. The back center vent will not be generally worn.
A shapelier and snappier coat one inch longer will be offered more ultra dressers. It will be fairly close-fitting, moderately flaring over the hips, and have a modified dip front. With shoulders a little wider than natural and an exaggerated chest, a truly athletic effect will be produced. Fancy cuffs and pockets are here permissible, but not so extreme in style as heretofore.
There is a noticeable tendency in favor of coats with rounding corners, slightly cutaway.
Vests will be made as heretofore, with and without collars and lapels, and cut in most cases to show above the coat openings.
Trousers are to be less peg-topped and cut with a 20 inch knee and a 16 1/2-inch bottom, the tendency being in favor of the more conservative straight cut.
The popular Spring overcoat will be the fly-front, cut 42 inches long for forms of average height. It will be slightly shaped at the waist, have moderately long silk-faced lapels, moderate shoulders and full cut sleeves.
Correct length for long raincoat will be 48 inches, automobile coat 50 inches, and short box overcoat 35 inches, based on the average height. All these styles are tailored to fit at the neck and shoulders and fall loose in a wide sweep, and have large sleeves.
While strictly authoritative and unusually handsome, our designs for the season are sufficient to satisfy virtually all forms and tastes. We show thirteen styles of single-breasted sacks, three styles of double -breasted sacks (among which are eight distinct novelties) and four styles of overcoats, in addition to the more formal figures.
In selecting a fashion, however, careful consideration should be given to the fact that extreme novelty styles are suitable only for young men, and that double-breasted styles look best on slender forms. Corpulent men should adhere strictly to stripe effects in fabrics.
It is considered good form, as well as a matter of economy, to have extra trousers and a fancy waistcoat of silk, wool or wash goods, with every suit. This permits a desirable change and enables the suit to give you longer service.
Men's Togs Catalog, Moretz Whitener Clothing Company, Chicago, Illinois, Spring and Summer, 1910, Vol. XIII, No. IX, pp. 1-2.
Disclaimer: This article is being presented as an educational resource of men's fashions during this time era. The Costume Gallery, or its owner, Penny E. Dunlap Ladnier, does NOT sell or make sewing patterns. This publication's text is in its original format. Spelling or grammar may not appear to be correct, but were standard for the original publication date.
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